Non interaction event google analytics But, what does it really imply? Do we have to worry about it?. These events help you capture different user interactions on your website, providing insights into user behavior and site performance. Instead, GA4 uses events to track all conversions, simplifying the process. About the metrics Engagement rate and bounce rate are important metrics in Google Analytics that enable you to measure and analyze user engagement with your website or app. Dec 11, 2018 · Google Analytics events tracking was pretty obvious, as any kind of interaction with the app was more or less an event. Oct 28, 2011 · In Google Analytics is het al sinds juni 2009 mogelijk om gebeurtenissen te meten (‘event tracking’). Apr 5, 2024 · All events currently synced to Google Analytics may count against your bounce rate and time metrics, with the exception of "Playbook Fired" and "Message Received," which are sent as non-interaction events. Nov 16, 2020 · On the surface, tracking events in Google Analytics 4 (GA4) is fairly simple. track events using GA debugger You will have to change events fire on pageview to non-interaction in order to calculate the bounce rate correctly. The advanced features of Google Analytics, such as custom dimensions, non-interaction events, and alternative attribution models, offer a deeper level of understanding. Google Analytics uses these codes to track user interactions and group them into event reports. Google Analytics has a solution for such events, you can set them as non-interaction hits. Jan 16, 2024 · Discover the basics of event tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) in this beginner-friendly guide. Aug 20, 2022 · Long story short, non-interaction events are the events which you would like to track but are not initiated by the user on the website. In many of my use cases it doesn't really make sense to let them determine bounce/non-bounce. Aug 14, 2025 · Understanding Google Analytics sessions vs users helps you determine whether users are returning or just passing by. In these cases, it may make sense to implement a custom event. Sep 16, 2020 · Hi :-) If it is a non_interaction hit you wont see it in real time reports, that is expected behaviour. Learn proper event tracking implementation with our curated checklist. The type of interaction event is represented using the eventType object. Both metrics are defined in terms of engaged sessions. Learn more This guide shows you how to set up recommended events and custom events on your website using the Google tag (gtag. Any event you collect can become a key event. Aug 21, 2019 · When adding custom Analytics events via Google Tag Manger, make sure to set "Non-Interaction Hit" to "True" if you don't want that event to count towards the bounce rate. Now, the time has come to learn how to track key events with Google Analytics 4. Non-Interaction Events in Google AnalyticsHome/Content Library/Non-Interaction Events in Google Analytics/ Price Free Source bounteous_com Skills Product Management Article Share bounteous_com Oct 1, 2025 · The Google Analytics Measurement Protocol lets you send offline data to your Web or App stream, in addition to the data you're already collecting with tagging or the Firebase SDK. Is there any way to track mobile clicks with Google Tag Manager, on Google Analytics events real time? Thanks! An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. In contrast, the First Interaction model assigns 100% credit to touchpoints that Sep 3, 2018 · An interaction hit applies to an event hit and sends a signal to Google analytics that this user function should be registered as a milestone equal to that of a page view. Jul 29, 2024 · Understanding Google Analytics 4 Event Tracking Event tracking in Google Analytics 4 (GA4) lets you see specific actions users take on your website or app. Anyway, a fun fact is that non-interaction hits are displayed a bit bizarrely in real-time event reports. Visit the Analytics Learning Center to get started with the new version, Google Analytics 4. Oct 17, 2025 · In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Two situations are explained, and both rely on a Custom Event trigger. I’m going over how to do event tracking in Google Analytics. In contrast, New Users is always incremented when a new-user session occurs, even if the session only consists of non-interaction events. Some attribution models emphasize the first interaction, some emphasize the last interaction, some emphasize each interaction, and so on. Here's the helpful ticket from a user: We installed your Google Analytics Donation Tracking add-on as A comprehensive guide for tracking Google Analytics events with Google Tag Manager. c. You can mark these events as a "non-interaction hit" by following this Google Analytics help doc. A session is a period during which a user is engaged with your website or app. (A non-interaction event. Jul 7, 2025 · Learn how to use GA4 for better tracking, insights, and reporting. Event recommendations in Analytics The Events report provides recommendations on events to collect based on the data you already collect or the app category in the Google Play Store or iOS App Store (e. In today’s blog post, I will show you how to track videos with Google Analytics 4 and Google Tag We would like to show you a description here but the site won’t allow us. It’s easy to get tied down with endless comparisons to Universal Analytics, though. At his point, many ( if not all ) have heard Google Analytics is moving to an "events" based tracking model with Google Analytics 4. Now that we are fixing it I want to test it first, but I don't know how to measure non-interaction hits on Google Analytics. Key Term: In this guide, "business day" is the business day of an event or session in the time zone of your property I created a trigger in Google Tag Manager that is meant to track the event "clicks on phone calls". Discover how to set up recommended and custom event tracking in Google Analytics 4, starting with a basic understanding […] Oct 16, 2019 · There are different types of events in Google Analytics, the most basic one is a Page view event, but other types of events are available… Jan 20, 2023 · Learn how to enable form interaction tracking in Google Analytics 4 using Enhanced Measurement functionality. To track exit intent popups in analytics without triggering false bounce events, use event-based tracking in GA4 with adjusted interaction settings and GTM configurations. Feb 3, 2025 · Have you noticed the shift from “conversions” to “key events” in Google Analytics? This transition marks a significant change in how businesses track user interactions. May 28, 2019 · Here we can see the event on the left will cancel out the bounce, while the non-interaction event on the right will mean Google Analytics continues to report a bounce: In the following example there are four sessions. As long as you use the Google tag or the Google Ana Sep 3, 2018 · An interaction hit applies to an event hit and sends a signal to Google analytics that this user function should be registered as a milestone equal to that of a page view. ) And then, you could add conditions to your reports with a condition being this custom even. This include examples of form submissions, button clicks and pdf downloads. How can I manually set the non-interaction values of these events to true? Mar 31, 2020 · The term “Non-interaction” applies to the final, and optional, boolean parameter that can be passed along the method that sends the Event hit. After all, Google Analytics 4 introduces a measurement model that allows every interaction —whether it’s a button click or a Marketing Reports Google Analytics Guide Event Tracking GA Event Tracking Code for Contact Form Use the form to build GA Event tracking code for a Contact Form. So for those types of events, you can label them as "Non-Interaction" - which means don't use this in calculations for time metrics and other things. Oct 27, 2011 · Google announced the addition of non-interaction events to its set of event tracking metrics. May 9, 2017 · On the other hand, Non-interaction Events can still be considered bounces as long as a visitor meets the other criteria of a bounce. Jan 11, 2014 · To make the most of your Google Analytics tracking, you can send Custom Dimensions with non-interaction events simply to add session- and user-scoped custom dimensions to your data. GA4 does not care about bounces but instead users other metrics to determine if a user was engaged. A good example where you want to use non-interaction events are "scroll depth tracking via events". In this blog, we will walk through a few of these nuances which proved to be the root cause driving differences in our scenario. Dec 4, 2018 · In-dept guide about Google Analytics "Hits". Nov 20, 2019 · Learn when and how to use the non-interaction event parameter in Google Analytics. An event where the non-interactive option is true will not have an impact on the bouncing rate. For those of you who aren’t developers, get ready because you’re going Event mapping # During the dispatch process, visit activity captured by the Uniform tracker is converted into non-interaction events. You can also view the Realtime report to see events coming in from real users as the events are triggered. As long as you use the Google tag or the Google Ana Mar 16, 2021 · If you're using from the default list provided then you don't need to attach a non-interaction flag to them, it will be taken care of depending on the event. once you know it works as expected via real time reporting, change it back to a non_interaction hit. Het meten van deze gebeurtenissen wordt vaak gebruikt om interactie van een gebruiker te meten, zonder dat deze daadwerkelijk Mar 28, 2025 · Source: GA Sample Event ‍ Events in Google Analytics have four main elements. Sending ad_impression events using the Measurement Protocol can cause duplicate Mar 6, 2017 · Google Analytics considers event tracking as an interaction request. What are the different types of hits & its limits? Learn how to check your own hit volume in Google Aanalytics. When choosing a name for a new event, follow these rules: Event names are case sensitive. The section Last non-direct click model in About the default attribution models. . Apr 15, 2021 · What do bounce rate, session, user & not set mean in Google Analytics Leadfeeder's glossary of definitions to find out the meaning of these terms. In Google Analytics 4 (GA4), key events are now essential for understanding user behavior and achieving your business goals. Jun 8, 2023 · What is Google Analytics event tracking? Google Analytics event tracking is an advanced feature that allows you to track a specific user’s interaction/activity (link clicks, downloads, form submission and video plays) with a web page element. Set up Google Analytics reports for AMP pages You are viewing a legacy article about Universal Analytics. Mar 28, 2024 · Google Analytics 4 (GA4) changes how we track event conversions, moving away from the categories of goals and ecommerce transactions used in Universal Analytics (UA). Use this event when a user sees an ad impression. Understand attribution models Attribution models are rules that determine how credit for key events is assigned to each of the different touchpoints along the user's path to key events. You could use gtag to fire a custom event. The link you clicked was to documentation on the legacy version, Universal Analytics. It is now possible to track non-interactive events, i. I wonder if we could mark custom events as "non-interaction" like in Google Analytics. How can I achieve the same with GA4? The only way I found is by creating new audiences through Admin tab. Post implementing event tracking on a page bounce rate would be termed as a single-page session without any interactions on the objects/events configured for event tracking. Thanks, Shilpi Singh Oct 31, 2023 · Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking. For example, while Google Analytics records when a user views Oct 9, 2025 · Events let you measure user interactions on your website or app; for example, you can measure when someone loads a page, clicks a link, and makes a purchase. Learn more! Jan 7, 2025 · This is a guide on Google Analytics 4 event tracking. This parameter allows you to determine how you want your bounce rate to be defined or rather affected for interactions on pages that include event tracking. If you use Google Analytics and manage your tags in Google Tag Manager, this guide provides a walkthrough on setting up recommended and custom events. So, while testing, leave it as an interaction hit. This phrase was recently said in the Google Tag Manager community by one of our members. Events are, after all, pretty much the only thing you can collect in GA4. Tutorial with screenshots and explanations from certified expert. The data-driven attribution algorithm uses features including time between the ad interaction and the key event, format type, and other query signals to calculate this credit. However, how would we know on which page (or screen) the user triggered that event? Nov 29, 2023 · Google Analytics 4 Events track user interactions on web pages or app screens, such as page views and purchases. ‍ Here is how each of the four elements of event tracking affects your website: Events Category (mandatory): this is the title given to a group of events, such as videos For more information about these differences, see the following: The section Discrepancies between Google Ads and Analytics data in Analytics data in Google Ads reports. Unlike traditional page view tracking, event tracking captures detailed interactions, such as clicks, video plays, and form submissions.  Requires manual code changes on every webpage. Depending on the specific Event, you may or may not want to label it as interaction or non-interaction. ad_impression This event is available only for App streams. Jul 3, 2025 · Discover what are events in Google Analytics and how to effectively track user interactions to enhance your marketing strategies. Google Analytics doesn't count these events when calculating the bounce rate in statistics.  Does not affect the bounce rate calculation. Mar 4, 2021 · The concept of interactive was to determine of a users interaction with the website was a bounce. js) or Google Tag Apr 22, 2025 · Want to track events in Google Analytics 4? We show you exactly how events work and how to link them to marketing reporting. I’ll say it upfront: This is a long post. In JavaScript, I'm using the same syntax as you with {'nonInteraction': true} as my fieldsObject 4 days ago · Important: Use app_instance_id instead of client_id for App events. The User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Follow this guide to track YouTube video engagement using Google Analytics and integrating GTM. An event labeled “non-interaction” (the opposite of “engagement”), however, does not prevent bounced sessions, or affect the time on page Analytics dimensions and metrics This article details the available dimensions and metrics in Google Analytics and how they're populated. Oct 14, 2024 · Learn How events in Google Analytics 4 are used to track interactions to help us track the user journey and improve experience and conversions. Google Analytics 4 offers a powerful tool to collect this data, but its BigQuery schema can be complex. Excellent! Note: Google Analytics 4 uses last click as the attribution model for all Google Ads conversions that are based on key events. Nov 19, 2019 · Learn when and how to use the non-interaction event parameter in Google Analytics. Guide to configure event tracking for modern Google Analytics together with Google Tag Manager. b. A key event is an event that measures an action that's particularly important to the success of your business. ""But wait!' you ask, 'How can an event-which measures user Google Analytics records these interactions and shows you a corresponding evaluation in the event report. Mar 5, 2019 · Top 10 tips for implementing Google Analytics Event Tracking effectively on your site. Tip: Many of the dimensions and metrics come from event parameters on your site or app. An event allows you to measure a specific interaction or occurrence on your website or app. And I wanted to cover different situations, from simple ones to more complex ones. This means that events will be tracked and displayed in Google Analytics event reports but they will not affect the bounce rate. Learn more about Google Analytics 4 replacing Universal Analytics. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams. Universal Analytics has sunset and is no longer available as of July 1, 2024. Popup and carousel tracking are common causes of trouble, and so are different timer events. Unlike key events, conversions are eligible for bidding and Nov 17, 2011 · INTERACTIVE EVENTS Events that can be considered as interactive are: Clicks on download links Clicks on a ‘call to action’ Clicks on submit button of newsletter subscription and contact form Clicks on social media links When a visitor lands on a page and performs any one of these interactions then leaves the site, we can exclude this visit in the bounce rate calculation as the interaction Dec 6, 2017 · Google จึงได้มีการให้แจ้งได้ว่า Event ไหนเป็น nonInteraction Events บ้าง โดยการใส่ตัวแปร “non Oct 12, 2017 · Issue overview Our addon is creating an interaction event, which is messing with bounce rates. About the counting methods You can choose from these counting method options for a key event: Once per event (Recommended): Counts a key event every time it's triggered. events that don't require any action from the visitors, but Dec 5, 2020 · You cannot distinguish a non-interaction event in the interface if you do not make it identifiable by the name. In Universal, it was really easy. Mar 27, 2025 · Learn how to track non-standard user interactions in GTM using custom event dispatching for deeper insights and better marketing analytics. e. To measure a key event, create or identify an event that measures the action and then Nov 30, 2022 · @kuba is there a list which events / action / … are considered as non-interaction events (Google Analytics terminology)? Because this is not clear from the user interface and I’m a bit surprised that events are apparently counted as non-interaction. Other than affecting bounce rate and time on site metrics, NI events are considered as normal (ie. While setting up the events in Google Analytics, you get an option to select the non-interaction hit parameter to ‘true’ or ‘false’. The UGC Google Analytics plugin allows you to set this value for each of the above Events via the "Non Interaction" checkbox (checked = "true", unchecked = "false"). To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and metrics. Jun 13, 2023 · Your guide to the basics of GA4 events, how they differ from those in Universal Analytics, which events you should track and how to set them up. Example: Jun 12, 2025 · The Google Analytics Measurement Protocol enhances measurement for web and app streams by sending events directly to Google Analytics servers in HTTP requests. Otherwise, if the event fires on a page, GA will think you didn't bounce and subsequently set that session's page bounce rate to 0. Jul 6, 2017 · I have both a server-side and JavaScript implementation of Google Analytics event tracking and in my experience they are treated exactly the same. That’s usually necessary for events that are fired immediately after the user lands on a page. May 25, 2022 · See how to set up event tracking in Google Analytics and explore an easier alternative for tracking user interactions. What this means is basically that when the event is triggered this will not be considered an interaction.  Is tracked without the user's consent. They are also a part of the event tracking code. Do not use reserved prefixes and event names. Understand & Detect Non - Interaction Hits in GA Hello, I would like to ask that, how can I understand if my bounce rate is low due to a non-interaction event that I don't know at the Aug 11, 2022 · In my case, these are the events that fire when the model loads, when it detects a user with AR support, and when it detects a user with QR support. You can create an audience that consists The reason is that Sessions is not incremented in cases where a session only consists of non-interaction events. Automatic events lower the bounce rate artificially Of course, some web analytics professionals see this as a good practice. Jan 17, 2023 · Updated: September 12th, 2021. For example, while Google Analytics records when a user views Oct 13, 2025 · The Chat app can use the event to process the interaction, and optionally, respond with a message. e. If you’re sitting there thinking, what in the world is a “key event”? You may be familiar with the previous GA4 metric, Conversions. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Jun 9, 2021 · Recently we found ourselves in a scenario where we had recreated the Google Analytics sessions in BigQuery yet there were unexplained differences in the counts. Jan 22, 2025 · Learn how to implement GA4 video tracking in easy steps. d. We added 'non_interaction': true to cancel out the bounce rate issue, but it doesn't seem to be working. But, we forgot to make those events a non-interaction hit and it crashed our bounce rate. Read this article to learn how to create events in Google Analytics. Discover more about Google Analytics events including the different types of events, how they are grouped together, and implementation steps. Google Analytics uses data from events to create reports with information about your business. Events not initiated by visitors have a non-interaction flag. , clicks) that immediately precede sales or conversions. An engaged session is a session that meets any of the following criteria: Lasts longer We have an event that is set for an API that we are setting up. Out of the box, it's impossible to understand what's Oct 17, 2018 · Very often some automatically triggered events are tracked as user interaction when they should be non-interaction events. You can record server-to-server and offline interactions, and send them as Measurement Protocol events to Google Analytics, where they can be viewed in reports. This section details the properties set on these events. I'm tracking succesfuly if I click from a desktop device, but when I click on the phone number (tel:xxxxxxx), it doesn't show the event. your view list event will be a non-interaction one. An event allows you to measure a specific interaction or oc Jul 15, 2024 · Google Analytics 4 (GA4) has three main types of events: automatic events, recommended events, and custom events. Non-interaction events that are not tagged correctly are a top cause of skewed bounce rates. It should process fine into the standard reports, however it may take 4-48hrs to do so. This guide describes common Google Analytics Measurement Protocol use cases and their requirements. May 7, 2024 · Understanding user interaction is key for marketers. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user's relationship with your business. Everybody wants to have a low bounce rate in Google Analytics. You must name GA4 Events according to the value of their parameter (ex. Jun 30, 2019 · Recently we have implemented offline events on our company site. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric. Only key events where Google Ads is the last non-direct click are used to create conversions in Google Ads, even if a non-last click attribution model is selected in Ads. as interactive) for other metrics so those Apr 30, 2025 · Transform your SharePoint Online site with advanced tracking capabilities using Google Analytics. But I guess non-interaction is a moot thing with GA4. To be honest, it's not a big ( from the implementatio A conversion is created from a Google Analytics key event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. Jan 7, 2019 · 3. In addition to adding 'non_interaction': true, are there any other settings in GA that need to be updated to make this work Understand what events are in GA4, how to set them up, and analyze them to ensure the success of your website or app When it comes to understanding user behavior on websites and apps, events in GA4 are essential for those seeking more precise and detailed analysis. Non-Interaction Events count as sequence steps. Unlike key events, conversions are eligible for bidding and A conversion is created from a Google Analytics key event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. An event allows you to measure a specific interaction or oc UPDATE Nov 2011 There is a new feature in Google Analytics event tracking called "non-interaction events", where you can designate an event as being a non-interaction by passing true as a fifth argument (or, six item in the array). Oct 27, 2011 · Google has debuted a simple but interesting new feature for Google Analytics. Instead, you can modify existing events and create new events from existing events within Google Analytics so you can mark the events as key events without needing to change your website or app setup. So now while calculating the bounce rate I cannot directly count all those userid where event count =1 as scroll event will add to the event count. For example, my_event and My_Event are distinct events. Here’s the best Jun 9, 2021 · We have set up event tracking in Google Tag Manager which reports events in GA but I am a bit stumbled by the non-interaction hit? Can anyone share clarity on this? "Events in Google Analytics are used to track when something happens outside of the page loading. In most cases, the user interacts with the site to cause an event to fire, such as clicking a link Oct 15, 2021 · In Google Analytics you can create events as “non-interaction events”. Get insights into user interactions and optimize your events. An ad_impression sent using the Measurement Protocol will not be included in exports to other advertising platforms such as Google Ads. When someone triggers the event by performing the action, the key event is recorded in Google Analytics and surfaced in your Google Analytics reports. Jan 12, 2016 · Users that send only non-interaction (NI) hits will not show up in the Active Users real-time report, however, if you click on the Events (Last 30 minutes) report, you will still see all interaction and non-interaction events within the last 30 minutes. When adding custom Analytics events via Google Tag Manger, make sure to set "Non-Interaction Hit" to "True" if you don't want that event to count towards the bounce rate. You can choose how many times Google Analytics counts a key event if someone triggers it more than once in a session. Sep 28, 2020 · Debugging a Google Analytics view to diagnose a suspiciously low bounce rate or figure out how your events are being interpreted can be a pain. To measure a key event, create or identify an event that measures the action and then Jul 29, 2024 · Understanding the differences between Google Analytics events, key events, and conversions is crucial for effectively leveraging GA4's capabilities. By tracking Google Analytics visits and engaged sessions, GA4 can provide insights into user behavior. Learn how to effectively track user interactions on your website, from automatically collected events to custom event setups like WhatsApp click tracking. A good resource for using non-interaction events in Google Analytics can be found here. Oct 9, 2025 · Events let you measure user interactions on your website or app; for example, you can measure when someone loads a page, clicks a link, and makes a purchase. Nov 9, 2015 · Also if you have many non-interaction events you may want to create non-interaction versions of the trigger and tag so that you can push those generically as well. Can we do the same in Snowplow as well? Actually we have implemented Scroll Event as Structured Event. g Aug 15, 2013 · You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet the reader. ‘event_example’). Since the session on the right includes a non-interaction event, this session will also be reported as a bounce. If Event without interaction = false is set, then this user would not count as a bounce because he had an interaction on the site. Automatically collected events are triggered by basic interactions with your app and/or site (as indicated under the event name in the table below). For example, while Google Analytics records when a user views Verify your events Monitor recommended events after setup using the DebugView tool. A session with a single pageview is not bounced if it also contains a typical event – the event counts as a user action beyond the pageview. Oct 22, 2013 · You can set these values in Drupal under the Google Analytics event values fieldset on Intelligence's event edit form (select edit in ops from the event list at Admin > Config > Services > Intelligence > Events). A custom event is an event that you define so you can collect information about an interaction that's important to your business. Here are reasonable interaction events you can remove from the bounce rate (by changing the non-interaction event tracking parameters to false and adding your UA tracking ID). Note: this video is an older one, it shows the older interface of Google Tag Manager and Google Analytics, but it’s still good enough to Jul 4, 2016 · Hi, In Google analytics we can define any event as interactive or non interactive in event.  Interferes with the website's SEO ranking. By implementing these events, you can gain more g The page you're looking for isn't available. g. A conversion helps you improve your marketing strategy by providing consistent conversion counts across platforms so you can understand and optimize your ad campaigns. Engineering Computer Science Computer Science questions and answers A "Non-Interaction Event" in Google Analytics is one that: a. Custom Event triggers Intelligence system implements a wrapper to enhance management of Google Analytics events called an intel event. For each type of user interaction, Google Chat sends a different type of interaction event which helps your Chat app handle each event type accordingly. The data-driven attribution model assigns credit based on how the addition of each ad interaction to the path changes the estimated key event probability. Use only letters, numbers, and underscores. Event names must start with a letter. A user sometimes performs an action you want to analyze in your reports that isn't one of the automatically collected or recommended events. Initially, the event was pinging the API server continuously which brought our bounce rate way down. Save massive amount of time at the start! Feb 1, 2017 · Understand How Google Analytics - Sessions are calculated, How to start and end the session? Difference between Interaction and Non-Interaction hits & more GA debugger will then show you the number of events fired on the page. Then add the code to the submission link or button for your Contact Form to track the event. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i. This option is recommended because it reflects the behavior of users on your site or app, and allows you to Oct 28, 2025 · Updated: October 28th, 2025 Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. In my server-side implementation I send a payload directly to the /collect location with query parameters exactly as you posted (including &ni=1). How Can You Get Started With Google Analytics Event Tracking and WordPress? Jan 21, 2023 · Do you want to start tracking events on your website? Find out how to create Google Analytics Events tracking either manually or in Google tag manager. Event names can include English and non-English words and letters. Divide the events into multiple categories or using a naming convention to distinguish events or assign a label or a custom dimension, they are ways to represent those events in reports. While I’m steadfastly opposed to the idea that GA4 should resemble Universal Analytics, it’s still important to cleanse the palate and approach GA4’s Oct 20, 2025 · Video: Tracking Custom Events with Google Tag Manager I have also published a video tutorial that explains how to track custom events with Google Tag Manager and Google Analytics.